Latest Articles
Sales Coaching vs. Sales Training: What's the Real Difference?
Sales coaching and sales training are often confused, but they serve different purposes. Training provides foundational skills and knowledge, while coaching offers personalized, ongoing support to help individuals improve and grow. Both are essential for building a high-performing sales team.
Frank Amye Elongo
03/04/2025
3 min read
Are You an IT Sales Coach Struggling to Find Clients? Here’s How to Stop Chasing Prospects and Start Growing Your Business
Struggling to find clients as an IT Sales coach? Spend less time prospecting and more time coaching with ITSalesMentor.com. This platform connects you directly with sales professionals and C-level executives looking for your expertise. Stop chasing leads, start making meaningful connections, and grow your business today.
Frank Amye Elongo
03/04/2025
3 min read
The AI Revolution in IT Sales: Opportunities and Challenges
Artificial intelligence is fundamentally changing the IT sales landscape. This article examines how AI is creating new revenue opportunities, transforming sales processes, and presenting unique challenges for IT sales professionals. Learn how forward-thinking sales teams are leveraging AI while navigating its complexities.
Jeff VENIER
01/04/2025
8 min read
Building Lasting Partnerships in Tech Sales: Beyond Closing Deals
Discover research-backed strategies for transforming transactional tech sales relationships into valuable, long-term partnerships that drive sustainable growth and higher profit margins.
Jeff VENIER
29/03/2025
9 min read
Cybersecurity Sales Mastery: Advanced Techniques and Conversational Strategies
In the digital battlefield, cybersecurity is now a strategic business imperative. Sales professionals translate complex security challenges into compelling business value, transforming defence from a cost centre to a competitive advantage.
Frank Amye Elongo
25/03/2025
8 min read
Mastering Course Creation on IT Sales Mentor: Best Practices for Maximum Impact
Discover how to create compelling training courses on IT Sales Mentor using our three-step approach. Learn why video content is essential in 2025 and how our OpenGraph optimisation helps your courses reach a wider audience.
Jeff VENIER
21/03/2025
8 min read
The Power of Personalised Learning in IT Career Development
In today's rapidly evolving technology landscape, generic training approaches are no longer sufficient. Discover how personalised learning strategies are transforming IT career trajectories by addressing individual strengths, weaknesses, and aspirations—creating faster advancement opportunities and more sustainable skill development.
Frank Amye Elongo
19/03/2025
5 min read
How to Drive Sales Productivity Through Sales Coaching
Boost Sales Productivity with Effective Coaching Sales coaching is a powerful tool for enhancing your team's performance. By providing personalized feedback, building confidence, and focusing on core skills, coaching helps salespeople stay motivated and improve their results. Learn how regular, targeted coaching can increase sales productivity and create a culture of continuous growth.
Frank Amye Elongo
18/03/2025
3 min read
How ITSalesMentor.com is Revolutionizing IT Sales Coaching Compared to Coursera and Udemy
Learn how ITSalesMentor.com stands out from platforms like Coursera and Udemy by offering specialized, personalized coaching for IT and SaaS sales professionals, driving real-world results.
Frank Amye Elongo
17/03/2025
3 min read
Overcoming IT Sales Objections: Turning "No" into "Yes"
Think a "no" means the deal is dead? Think again. In IT sales, objections are hidden opportunities to prove value and close deals. Learn how to turn every "no" into a "yes" with smart reframing, proactive answers, and trust-building tactics that top sales pros use every day.
Frank Amye Elongo
16/03/2025
5 min read
How IT Sales Coaches Can Supercharge Their Business with ITSalesMentor.com
Connect with motivated IT sales professionals and grow your coaching business with ITSalesMentor.com, the platform built for IT sales coaches.
Frank Amye Elongo
14/03/2025
3 min read
Cloud Computing: Why You’re Missing 90% of the Real Value (2025)
Cloud computing isn’t just about storing files. From powering AI to fighting fraud in real-time, the cloud is behind today’s biggest tech breakthroughs. Here’s what you’re missing and why understanding it will give you a real edge in tech sales.
Frank Amye Elongo
12/03/2025
5 min read
Why Soft Skills Are Your Real Competitive Edge in Tech Sales (2025 Update)
Soft skills are the real game-changers in tech sales. Beyond product knowledge, the ability to connect, communicate, and build trust sets top performers apart. Discover the 5 essential soft skills that will give you a competitive edge and help you close more deals.
Frank Amye Elongo
10/03/2025
7 min read
AI-Learning vs. Live Coaching: The Human Touch Wins!
While AI-driven learning offers convenience, it can’t replicate the power of live coaching. The personal connection, real-time feedback, and tailored guidance from a coach foster deeper understanding and motivation.
Frank Amye Elongo
10/03/2025
3 min read
The Most In-Demand Skills in 2025 and How to Acquire Them Quickly
In 2025, key skills like AI, data analysis, cybersecurity, and soft skills will be highly valuable. To learn them fast, take online courses, work on projects, join communities, and use AI learning tools.
Frank Amye Elongo
07/03/2025
5 min read