Mastering Course Creation on IT Sales Mentor: Best Practices for Maximum Impact

Turn Your Expertise into Engaging Online Training with Our Intuitive Platform

Let's face it, the most valuable training courses aren't just about good content. They're about smart presentation, engaging media, and strategic sharing.

If you've watched my tutorial video, you'll already know the basics of our three-section course builder. Now I'll share some practical insights to help you create training that genuinely connects with your audience and drives real results.

Creating Training That Makes an Impact

1. Clever Basic Information

This first section isn't merely administrative, it's your first opportunity to capture interest:

1. Title and Subtitle: Be specific and results-focused. Rather than "Excel Training," try "Master Excel Pivot Tables: Turn Hours of Analysis into Minutes." A small change with significant impact.
2. Categories: Be precise here. If we're missing a category you need, just drop us a line at hello@itsalesmentor.com and we'll add it straightaway.
3. Language and Level: Set honest expectations about prerequisites and difficulty. Clarity here leads to satisfied participants and fewer dropouts.
4. Delivery Method: Consider offering both online and on-site options when feasible. This flexibility can dramatically expand your potential client base.

2. Content That Genuinely Engages

This is where your expertise truly shines:

1. Use Heading 2 onward: Remember we reserve Heading 1 for your course title, so start your content structure with Heading 2.
2. Logical Progression: Structure your content to build knowledge systematically—each section should naturally flow into the next.
3. Concise Delivery: Keep your explanations clear and direct. Respect your learners' time by getting to the point efficiently.
4. Visual Structure: Use formatting, bullet points, and other visual elements to make your content more digestible and memorable.
5. Tangible Outcomes: Clearly articulate specific skills participants will gain, not just concepts they'll understand. "You'll be able to create automated sales reports in under 5 minutes" is far more compelling than "You'll learn about Excel automation."

3. Strategic Sections and Tags

1. Descriptive Section Names: Create named sections that clearly communicate value, like "Finding Hidden Sales Opportunities" rather than generic "Module 1."
2. Digestible Lessons: Break complex concepts into manageable lessons that build upon each other logically.
3. Thoughtful Tags: Consider what your ideal learners would actually search for when they need your expertise.

Why Video Content Is Essential in 2025

There's a practical reason we require YouTube videos for courses, they're genuinely effective:

1. Building Genuine Connection: Video allows potential learners to connect with you as an instructor before committing. They can assess your teaching style, expertise, and approach in seconds.
2. Engagement That Matters: Data shows visitors spend significantly more time on course pages with video introductions, a key factor in conversion rates.
3. Dual-Channel Discovery: When your course video is published on YouTube with appropriate links, you create an efficient cross-platform discovery system. YouTube functions as a second storefront for your expertise.
4. Meeting Modern Learning Preferences: Visual and auditory learning dominates online education today. A video introduction satisfies these preferences and provides a valuable preview of your teaching approach.
5. Improved First Impressions: Courses with video introductions consistently show better engagement metrics and fewer immediate exits.

Leveraging Smart OpenGraph Optimisation

Each course page on IT Sales Mentor comes fully optimised with OpenGraph tags, a brilliant feature that works quietly in the background to expand your reach:

OpenGraph protocol transforms your course pages into rich objects in social media feeds. When shared on WhatsApp, Facebook, LinkedIn, or Twitter, your course appears as an engaging visual card featuring:

1. Your carefully crafted title and subtitle
2. A quality preview image
3. A compelling brief description
4. Your name and credentials

This clever optimisation delivers several practical advantages:

1. Better Click Rates: Social shares with proper OpenGraph cards typically receive substantially more clicks than plain links.
2. Professional Presentation: Your course maintains its visual identity and professional appearance across platforms.
3. Increased Sharing: Attractive cards naturally encourage more sharing from course participants.
4. Mobile-First Design: Cards are specifically designed to display perfectly on mobile devices, where most social media browsing happens.

To make the most of this feature:

1. Regularly share your course page across your professional networks
2. Encourage satisfied participants to share your course
3. Use high-quality images that genuinely represent your content
4. Craft compelling subtitles that work effectively within social card formats

Ready to Create Your Standout Course?

Developing truly effective training on IT Sales Mentor combines technical functionality with thoughtful content planning. By applying these practical insights and leveraging our platform's built-in features, you'll create courses that not only showcase your expertise but also connect with the right audience.

Remember that all courses undergo a quality review before publication, this process ensures every course on our platform maintains the professional standards our community expects.

Have questions about course creation? Our support team is ready to help at hello@itsalesmentor.com.

Start creating your impactful training course today and join our community of expert trainers making a real difference in the IT and sales education landscape.